The Doctor of Teams
Real Change for Pharma & Healthcare Leaders
struggles
The Challenge in Pharma & Healthcare
If you lead pharma or healthcare teams, you already know the reality:
Too much firefighting, not enough focus.
Low ownership and passive collaboration.
Silent tension that blocks innovation.
Endless training sessions… but little real change.
Your people don’t need more theory. They need transformation they can actually apply – in the clinic, in the field, and in every meeting with a doctor.
facilitator
Who I Am
I’m Anca GHEORGHIU, a former pharma manager & strategist turned coach, trainer, and consultant.
People call me the “doctor of teams” because I see the symptoms others ignore.
I don’t just treat performance. I go to the roots: mindset, clarity, leadership.
15+ years in pharma, sales, and training medical reps & pharma teams
Real results in training, coaching, and culture-shaping
A way of speaking that makes people say: “Finally, someone understands us!”
what i bring to your teams
Experience as a entrepreneur & educator
Founder, Business Trainer& Coach. Learning & Development Consultant – Markant Consult
Professional Certified Coach & Mentor ICF, Executive & Organizational Team Coach, Human Sinergistics Organizational Consultant
Experience & concrete insights & mindset from management roles
Sales & Marketing Manager – Polisano Pharma
National Trade Marketing Manager – Polisano Distributie
Regional Trade Marketing Manager – Caroli Foods
Senior Trade Marketing Manager – Sensiblu
Trade Marketing Representative – Caroli Foods
Key Account Marketing Representative – Procter & Gamble
expertise
The Experts Behind Pharma & Healthcare Business Academy
We speak your team’s language and remove what blocks performance. Together, we build learning that sticks — aligned with your business needs. At Markant Consult, you’ll find senior specialists with deep pharma & healthcare expertise and over 10 years of hands-on coaching and training.
Learning by Doing – The Markant Way
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your actual needs
The Support Your Pharma Teams Actually Need
You don’t need more slides and theory. You need:
Sharp, human, practical skills that stick
Programs built on real challenges from your daily work
Interactive methods that lead to measurable behavior and mindset change
We design programs for leaders & teams who want more than ”we tried”.
We work with those who want to say: ”we delivered”.
impact
Results That Speak
”Our reps stopped seeing training as theory. They started changing how they show up with doctors.”
”Finally, someone understood our challenges in pharma. Not a generic solution—something built for us.”
”We didn’t just learn. We shifted the way we work as a team.”
learning that sticks
This isn’t ”just another training”
From
”another training”
to ”this changed how I lead”
From
silo thinking
to real collaboration
From
firefighting
to focused impact
Learning Experiences & Methods
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What are you looking to develop?
testimonials
See what our people say about
clients
Creating impact together with our partners
workshops suitable for
Medical & Pharma Reps, Key Accounts and management level
Growth mindset for leaders who solve, not blame
Shift your story.
Build the mindset that moves you forward.
In pharma, mindset is everything. It’s not lack of skill that holds people back. It’s the voice in their head saying “you’ll fail” or “don’t even try”. “They won’t prescribe.”, “The competition already owns the territory.”, “Better not ask too much.” This workshop helps your team drop the fear, own their role, and show up with intention.
This program is for you if:
• Your team hesitates, overthinks, or plays it safe, avoids asking for prescriptions
• You see patterns of hesitation, perfectionism, or defensive comparison with the competition
• You want your people to grow into confident promoters — not reactive executors
What your team will gain:
✅ The mindset to reframe rejection, doubt, and competitive pressure
✅ Tools to silence inner saboteurs and shift from excuse to action
✅ Reframing techniques to shift limiting beliefs
✅ Confidence to ask, challenge, and move forward — even when it feels uncomfortable
✅ A solution-first culture, where every rep owns their impact
From inner blockers to bold actions. A hands-on journey from “we’re stuck” to “we’ve got this” – solution-first thinking. Because in pharma, your mindset sells long before your message does.
Words that change minds – from ignored to impactful message (PCM & LAB profile model)
Make your message count. Build trust.
Turn visits into real outcome.
Your team knows the products, but the message doesn’t land. Doctors nod — but rarely prescribe. Influence gets lost in politeness. Let’s change that.
This program is for you if:
• You want more than ”Thank you” at the end of a visit. You want profitable relationships that lead to recurring business.
• Your team avoids objections or gets stuck in polite, passive roles. And you want to increase the success rate of your meetings and negotiations.
• Your medical reps are knowledgeable, but not influential.
• Want your team to communicate more effectively and with greater impact.
What your team will gain:
✅ A shift from monologue to real dialogue, using the PCM model to truly connect
✅ Confidence and clarity in every visit — no more passive pitches
✅ Proven structures for impactful conversations in the medical field
✅ The ability to adapt messages to each person’s mindset and decision style
✅ Turn passive promotion into real influence.
The most effective way to communicate with those around you: speaking their language and delivering messages in ways that are truly relevant to them!
Pharmasell: from passive visit to trusted partner
Transform reps from polite visitors into confident influencers
Selling in pharma isn’t about pressure — it’s about trust. But too many reps either hold back or push too hard. They show up like guests — not like partners. And doctors feel it. They stay in a ‘nice but invisible’ role. They wait & hope and rarely lead the conversation.
This program is for you if:
• You want your team to own their role with confidence and build real partnerships, not transactional relationships.
• They hesitate, defer or avoid asking for clear next steps.
• They second-guess their value, wait for permission instead of leading the visit.
• They avoid difficult conversations.
What your team will gain:
✅ A mindset shift that replace fear with clarity. From “polite follower” to “respected partner,” based on Transactional Analysis (Parent–Adult–Child model)
✅ Stronger presence and confident positioning that earns trust and respect
✅ A clear structure to speak with purpose and impact
✅ Tools to navigate objections and speak with clarity
✅ Language and positioning that earns trust, drives clarity, and supports prescription decisions
From hesitant to high-impact. Because trust isn’t given. It’s earned through presence, positioning, and real confidence.
Present with impact from “Next slide, please” to “Tell me more.”
Drop the slides, tell the story, keep them listening.
Even great content gets lost in boring presentations. Attention is gone by slide three. The message fades, the audience disconnects. This workshop helps you craft and deliver presentations that capture attention, build trust, and drive action.
This program is for you if:
• You want to communicate clearly and with impact
• You need to adapt your message to different audiences and settings
• You’re done with over-explaining and under-convincing
We’ll practice, apply and discuss:
✔ How emotional attachment drives regular prescriptions
✔ What boosts — or blocks — your presence and influence
✔ A proven structure for persuasive presentations — story, attitude, and flow
✔ Tools to create emotional connection and product-brand alignment
✔ Techniques to handle resistance, engage diverse audiences, and earn credibility fast
✔ Skills for both 1:1 visits and group presentations (medical boards, pharmacists, roundtables)
✔ Clarity on what helps — and what sabotages — your message. Visual storytelling that keeps attention
Transform your visits, rountables, congresses, events into messages that stick and convert. Because powerful communication isn’t about more slides, it’s about more connection.
Effective negotiation
Close with confidence. Partner for the long run.
Negotiation isn’t about winning. It’s about clarity, empathy, and making smart deals — without burning bridges.
This program is for you if:
• You negotiate often, but feel you leave value on the table
• You want better results without being pushy
• You deal with tough clients or decision-makers who always push back
What your team will gain:
✅ A clear negotiation strategy from prep to close
✅ Insights into negotiation styles (yours + theirs)
✅ Confidence to manage objections and pressure
✅ Skills to close with impact and preserve trust
From awkward haggling to strategic influence. Because negotiation is a skill — not a gamble.
Key Account Management Long-Term and Profitable Relationships
Think long-term. Act strategic. Grow profitably.
Key accounts aren’t just big clients. They’re your business partners — if you know how to lead the relationship.
This program is for you if:
• You want deeper partnerships, not just repeat sales
• Your account plans are more reactive than strategic
• You struggle to tailor proposals that resonate and convert
What your team will gain:
✅ A clear planning framework for key clients
✅ Tools to analyze performance and uncover growth potential
✅ Confidence to lead strategic conversations with decision-makers
✅ A mindset shift: from vendor to value partner
From managing accounts to growing them — on purpose.
Let’s talk about your team’s next upgrade.
the academy
Pharma & Healthcare Leadership Academy
Coaching Skills For Conversations That Drive Performance And Engagement
Less control. More clarity.
Conversations that move people forward.
Most performance drops don’t come from lack of talent — but from unclear goals, poor communication, or passive mindsets. This workshop helps managers replace pressure with purpose.
This program is for you if:
• You’re tired of performance talks that don’t lead anywhere
• You want to replace pressure with accountability.
• Your managers give feedback — but it doesn’t stick.
• You need to build a coaching culture, not just training events.
You will gain:
✅ A clear coaching structure for empowering conversations that grow people
✅ A leadership mindset that moves from control and competition to trust, encouragement and recognition
✅ Tools that transform unproductive behaviors into trust and efficiency
✅ Improved communication, goal-setting and motivation across the team
✅ Emotional engagement and initiative — not just compliance
From forced compliance to real performance ownership. Built for leaders who want more than reports — they want real transformation.
Healthcare Leadership
Less chaos. More clarity. Teams that deliver.
Being a great clinician doesn’t automatically make you a great leader. And burnout isn’t leadership. Managing in healthcare means navigating urgency, complexity, and people — all at once. This program gives managers the structure, tools and mindset to thrive.
This program is for you if:
• You lead a team, but feel overwhelmed by the people side. You need tools to lead people, not just processes
• You want more strategy, less firefighting. Build systems, not just survive tasks
• You need better alignment between expectations, motivation, and results
You will gain:
✅ Clarity on your leadership role and style. A leadership mindset rooted in clarity, responsibility, and emotional intelligence
✅ Mindset to set goals that truly matter
✅ Strategies to increase motivation, ownership, and engagement
✅ Prioritize and delegate with ease. Give feedback that fuels growth
✅ Track progress without micromanaging. Decide boldly, even under pressure
From doing it all to leading it well. From expert clinician to inspiring leader. A journey of inner shift, team clarity, and visible results.
Performance Prescription: Goals That Drive Results
Setting goals for teams who deliver, not just visit.
Without classumed goals, even the best teams can get stuck in loops of effort without outcome. Most goals fail because they’re vague. Abstract. Out of reach or outside of control. Your team will learn to set goals that motivate, focus, and deliver — using tools from performance coaching.
This program is for you if:
• Your team reports activity — but results are inconsistent and non-actionable
• Goals are vague and reactive
• Medical reps “do the round” but lose sight of purpose and ownership
• You want your people to know what to do, why it matters, and how to track it
What your team will gain:
✅ A solution-oriented mindsetand ability that replaces firefighting with structured, motivating and proactive steps
✅ Clarity on what’s in their control, what they can influence, and how to track measurable milestones
✅ Milestones that are measurable, motivating, and grounded in reality
From checklist visits to clear, goal-driven action. In pharma, performance isn’t optional — it’s prescribed. And when goals are well set, they don’t get ignored. They get done.
Delegate With Accountability
Set expectations and share ownership. The mindset, language and method to delegate with confidence.
Delegation isn’t about offloading tasks. It’s about growing with intention — not control. But without clear structure, delegation fails. What was meant to empower becomes confusion, blame, or rework.
This program is for you if:
• You’re still the go-to for everything — and it’s burning you out
• You feel frustrated that tasks are done “halfway” or need to be redone
• You want your team to step up — but aren’t sure how to hand things over clearly
What your team will gain:
✅ A clear framework (ARC) to structure delegation with: specific and measurable results + owned responsibility + control that’s transparent, not micromanaged
✅ Tools to define decision space: who decides what, within what limits
✅ Language that communicates authority and trust
✅ Clarity around feedback loops and learning from delegation — what worked, what didn’t, and why
✅ The shift from “doing it all” to growing empowered performers
From unclear tasks to confident ownership. Because real leadership isn’t about doing more — it’s about building others who can.
From Good To Great: Individual Coaching For Leadership & Management Team
Step into your leadership role. Strategically. Authentically. Sustainably.
You’ve built your career on clinical excellence. But now, you lead people — and that’s a whole new territory. Managing doesn’t mean doing everything yourself. This coaching journey helps you shift from operational overload and emotional burnout to strategic clarity, healthy authority, and confident leadership presence.
This coaching is for you if:
• You lead a medical or pharma team but feel stuck in firefighting and micro-managing
• You avoid giving feedback or hesitate to delegate — because “it’s faster if I do it”
• You struggle with self-doubt, control, imposter syndrome or the need to “please” everyone
• You want to be seen as a calm, clear, respected leader — without compromising who you are
What you’ll gain through coaching sessions:
✅ Awareness of your top inner saboteurs and how to manage them
✅ A healthy relationship with feedback — giving it, receiving it, and asking for it
✅ The courage and structure to delegate effectively and free up mental space
✅ The shift from perfectionism and over-responsibility to strategic focus
✅ Consistency in aligning your team around clear goals and shared ownership
From respected specialist to trusted leader. Because leadership isn’t about having all the answers — it’s about knowing who you are, where you’re going, and how to bring others with you.
Sales & Pharma Excellence in Action
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Let’s Talk About Your Teams!
Book a 30-min discovery call or request a tailored program proposal!
Because in pharma, learning must heal the real pain — not just add more noise.
You’ll also walk away with clear answers about:
What you’ll learn and how the curriculum is structured
What makes Markant Consult different in pharma & healthcare
Who your trainers, mentors & real-life coaching role models are
How the training is delivered, and what the investment looks like
Real success journeys — from clients who shifted roles, mindsets & results