{"id":5427,"date":"2017-09-01T23:35:48","date_gmt":"2017-09-01T23:35:48","guid":{"rendered":"https:\/\/www.markantconsult.ro\/?page_id=5427"},"modified":"2017-09-28T14:24:35","modified_gmt":"2017-09-28T14:24:35","slug":"trade-marketing-merchandising-si-category-management","status":"publish","type":"page","link":"https:\/\/www.markantconsult.ro\/dezvoltarea-si-optimizarea-performantelor-afacerii\/trade-marketing-merchandising-si-category-management\/","title":{"rendered":"Trade marketing, merchandising si category management"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; wide_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1504339635167{margin-top: -40px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #be241c !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-align: left;\"><span style=\"font-size: 32pt; color: #ffffff;\"><strong>Trade Marketing, Merchandising &amp; Category Management<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">Simpla utilizare a unor tehnice de v\u00e2nz\u0103ri nu mai este de ajuns.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">Magazinele, restaurantele, nu sunt extraordinare din pur\u0103 \u00eent\u00e2mplare. Aspecte foarte importante ce le face s\u0103 fie extraordinare \u0219i profitabile:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">Experien\u021ba de cump\u0103rare pl\u0103cut\u0103 \u0219i memorabil\u0103<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">Buna organizare \u0219i u\u0219urin\u021ba de a g\u0103si produsele de interes<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\">Mediul de cump\u0103rare captivant \u0219i interesant<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1504708577641{background-image: url(https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/trade-mark-1.jpg?id=6193) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: impact, sans-serif; font-size: 30pt; color: #ffffff;\"><strong>\u00cen urma acestui workshop, participan\u021bii<\/strong> <strong>vor \u00eenv\u0103\u021ba:<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;45px&#8221;][vc_row_inner el_class=&#8221;semitransparent&#8221; css=&#8221;.vc_custom_1504708633056{background-color: #fcfcfc !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Importan\u021ba cre\u0219terii vizibilit\u0103\u021bii produselor;<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Principii de a\u0219ezare produse \u0219i materiale promo\u021bionale astfel \u00eenc\u00e2t s\u0103 faciliteze cump\u0103rarea;<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Segmentarea spatiului de vanzare, planogramare, mercantizare, propunere portofolii adecvate fiec\u0103rei loca\u021bii.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Facilitarea orient\u0103rii clien\u021bilor \u0219i crearea de vitrine de impact \u0219i a zonelor de cump\u0103rare de impuls;<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Care sunt factorii care influen\u021beaz\u0103 dorin\u021ba de cump\u0103rare<\/span><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Categorii tractor \u0219i pozi\u021bia dominant\u0103 a unor produse.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Merchandising la nivel de raft \u0219i produs<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Analiza categoriilor de produse profitabile versus spa\u021biul de expunere.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Ce determin\u0103 rentabilitatea afacerii?<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Break Even Point<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 10pt;\"><img decoding=\"async\" class=\"alignleft wp-image-5264\" src=\"https:\/\/www.markantconsult.ro\/wp-content\/uploads\/2017\/09\/verified-checkbox-symbol.png\" alt=\"\" width=\"16\" height=\"16\" \/><span style=\"color: #333333;\">Regula Pareto 80\/20<\/span><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1504340882081{margin-top: -20px !important;margin-bottom: -20px !important;padding-top: 40px !important;padding-bottom: 20px !important;background-color: #be241c !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt; color: #ffffff;\"><strong>Vrei ca echipa ta s\u0103 aib\u0103 parte de o experien\u021b\u0103 din care va aduce know how \u00een implementarea principiilor de merchandising, trade marketing \u0219i category management \u00een organiza\u021bia ta?<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt; color: #ffffff;\"><strong>\u00ce\u021bi este mai u\u0219or s\u0103 implement\u0103m chiar noi aceste principia, adaptate specificului industriei tale?<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 12pt; color: #ffffff;\"><strong>Pentru orice detaliu sau \u00eentrebare necesare \u00een luarea deciziei, \u00ee\u021bi st\u0103m la dispozi\u021bie!<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;Contacteaz\u0103-ne!&#8221; style=&#8221;outline&#8221; shape=&#8221;round&#8221; color=&#8221;white&#8221; size=&#8221;lg&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.markantconsult.ro%2Fcontact||&#8221; css=&#8221;.vc_custom_1504340922322{padding-bottom: 20px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; wide_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1504339635167{margin-top: -40px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #be241c !important;}&#8221;][vc_column][vc_column_text] Trade Marketing, Merchandising &amp; Category Management [\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text] Simpla utilizare a unor tehnice de v\u00e2nz\u0103ri nu mai este de ajuns. Magazinele, restaurantele, nu sunt extraordinare din pur\u0103 \u00eent\u00e2mplare. Aspecte foarte importante ce le face s\u0103 fie extraordinare \u0219i profitabile: Experien\u021ba de &#8230; <a class=\"excerpt-readmore\" href=\"https:\/\/www.markantconsult.ro\/dezvoltarea-si-optimizarea-performantelor-afacerii\/trade-marketing-merchandising-si-category-management\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5226,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5427","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trade marketing, merchandising si category management - Markant Consult<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.markantconsult.ro\/dezvoltarea-si-optimizarea-performantelor-afacerii\/trade-marketing-merchandising-si-category-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade marketing, merchandising si category management - Markant Consult\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content&#8221; wide_row=&#8221;yes&#8221; css=&#8221;.vc_custom_1504339635167{margin-top: -40px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #be241c !important;}&#8221;][vc_column][vc_column_text] Trade Marketing, Merchandising &amp; Category Management [\/vc_column_text][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space][vc_column_text] Simpla utilizare a unor tehnice de v\u00e2nz\u0103ri nu mai este de ajuns. Magazinele, restaurantele, nu sunt extraordinare din pur\u0103 \u00eent\u00e2mplare. Aspecte foarte importante ce le face s\u0103 fie extraordinare \u0219i profitabile: Experien\u021ba de ... 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